Total Sport Promotions

Established in 2004, TSP exclusively represents the commercial interests and contractual dealings of elite professional sporting talent. As a boutique management agency; its focus has always been on delivering an exceptional quality service, whilst maximising the financial earnings of its clients both on and off the playing field.

TSP has consistently achieved double-digit percentage uplifts on clients gross salaries above CPI inflation year on year and has successfully negotiated multiple-hundreds of new image rights, sponsorship, PR and endorsement contracts to exceed the sum of £11million+ in added value for its affiliates.

In 2006, it formed an equity partnership with one of the UK’s leading independent PR agency’s Shine Communications (‘Times Top 100’ PR agencies) and has facilitated global talent on behalf of brands such as Heineken, Jaguar, Sony, Volvic Water, New Balance, Adidas, Barclays, Vodafone, & EA SPORTS.

Additionally, TSP has acted as an advisor for a plethora of leading media campaigns including the likes of ITV Sport, BBC Sport, BT Sport, Star TV, NDTV, The Times, Sky Sports, ESPN, Tens Sports, The Guardian, GQ, FHM, Sport Magazine and played an integral part in delivering record viewing figures of 42milliion+ with Sony Max during the 2014 World Cup tournament.

In this timeframe, TSP has built a robust track-record of generating consistent profitable growth through a series of other commercial ventures; combined with demonstrating a proven ability to develop new concepts from an idea stage and deliver such to full execution.

Robert Liam Barry


    2004 - PRESENT


    Registered RFURA/09/017; ECB; ARA & PCA Agent with recognition for the efforts invested in the Sport Industry by receiving a 'Best Business Award’ for personal achievement 2010


    2015 - PRESENT


    An experiential focused premium event business that recreates the atmospheric buzz of a 'live stadium' experience, whilst being surrounded by like-minded fans at various hot-spots across London


    2002 - 04


    Handled the sourcing for commercial and playing contracts in the market place for a number of high profile clients



  • “I've known and worked with Robert for more than 15 years and I'm hugely admiring of his tenacious grasp on life which he lives at full force.” Rachel Bell [The Academy Media Group] – Chairman

  • Robert is one of the most interesting and professional people I've ever had the chance to work with. He put together a highly successful event in a very short time frame, securing a large amount of sponsorship from international brands. Katrina Kutchinsky [KK Communications] – Managing Director

  • "I have always found TSP a very professional organisation with whom we are happy to do business. They are efficient, honest and deliver players of quality to us" Mick Newell [Nottinghamshire CCC] – Director

  • "Rob is a tenacious go getter who always applies himself with 100% commitment and energy. He is bright, sharp and good with people." Ryan Kohn [ProperCorn] Co-Founder

  • “TSP has always been accommodating and efficient with requests, enabling us to run timely and insightful columns on cricket issues.” Steven Marshall [Producer] - BBC Sport

  • Rob is an excellent agent and works very hard on his clients’ behalf. He is professional and a pleasure to work with.” Bryan Henderson [Head of Cricket] - Sky Sports